OnlyPlay Instant Win Games - Interview with Artem Klymenko
OnlyPlay is a relatively “new” Instant Games’ provider which products attract all kinds of players. Amazing graphics, well studied sounds and unique features make their games an unforgettable experience. We had the pleasure to interview Artem Klymenko, CBDO of OnlyPlay. Within other topics, we asked him about the Company, its future, its offers and more.
Q1.: Hi, could you please introduce yourself and tell us more about your role in OnlyPlay?
I’m Artem Klymenko, CBDO at Onlyplay. Together with our team, we work in several directions: explore and enter new markets, expand within aggregators networks, and constantly develop and produce a range of solutions based on various mechanics. We aim to offer something really unique, attractive not only for current users but also for the new wider audiences. We’re experienced in social gaming and we use its elements in our games features. Our Lucky Punch is a bright example of how extraordinary gambling games can be.
Q2.: How is it to work in OnlyPlay?
We’re a fast bee among giants in the market. So working at Onlyplay demands being sure you will succeed. We aggressively entered the market in 2021 and we will continue to follow this strategy. Work in Onlyplay is also an open door for your creativity and another point of view. Each of us has our own tasks, but if someone brings a good idea out of his responsibility,- it is always appreciated to share.
My main work is business development, but I also engage in games development and could say I acted as the product owner for Lucky Punch and F777 Fighter.
Q3.: How do you describe OnlyPlay’s offer in terms of games?
We are the instant win games provider. It means we are focused on crash games, probabilistic lottery, slottery games, and of course, we deliver slots in its classic view, and also improved with various features developed by our team.
Games are developed with the understanding of the needs of the audiences. Crypto audience appreciates minimalistic design, men like fights, tanks, military game scenarios. The gambling audience appreciates Egypt themes, Jokers, fruits, clovers, cats, books, and we have all of them in our portfolio.
Our dev team uses its expertise in social gambling, so you can find skill-based elements, multiple gamification features, such as progress save, and level & total multiplier growth, metagames, boosters etc. Of course, we mix it with well-known gambling tools such as bonus games, bonus buy, jackpots, re-spins etc.
Q4.: Which aspects of your games makes them special?
We accept all crypto & fiat currencies. Our company has collaborated with the crypto stock exchange and implemented there Lucky Clover in its first modification. We received near 2 million bets in the first two days after launch.
We offer branding and exclusive solutions. And, as I already said, the list of unique features and gamification.
Check our Juicy Crush: fruity cascade slot with skill-based elements, scales with progress, which benefit as extra bonuses and a newly designed booster with blows up all the symbols.
Or Lucky Punch, where a player gets multiple layers of entertainment in one solution: he plays a boxing match, a 1-line slot, and participates in the non-stop competition, achieving notifications about his progress in the dynamic tournament table, where all players are present and safely interact in such way.
Q5.: Out of all your games, do you have a favourite one? If so, why?
F777 Fighter, a crash game, is definitely one of my favourites.
I was engaged in its development and know every detail of this game.
We step outside the classic presentation of the crash games aiming to give players a solution with an added value. The game has a detailed scenario, starting from the navy aircraft's carrier and shooters who launch the aircraft and dance. Then aircraft meets the air-fuel station which works as a bonus and boosts multiplier up to 60%. Plus we added an accumulative jackpot appearing as an enemy aircraft. And the win is visualized with shots of the rockets reaching and destroying the enemy. The Jackpot is divided between all players, who were still on board at the moment.
Players see each other at the players' table, are able to interact with embedded emoji and chose their own game strategy.
Q6.: What are the OnlyPlay strongest characteristics?
We’re crypto-friendly and we’re flexible with game adjustments, open to custom solutions development. Our games are rich in gamification and social gaming elements, having excellent graphics and animations, supporting maximum quality even for low internet connection territories.
Currently, we work even in war conditions, half of our team are in Kyiv with no ability to transfer outside. We definitely can say that one of our strongest sides is our team.
Q7.: Which is the market you are more present in and why?
We’re open to the global market, work on UKGC licence achievement and currently deal with Curacao markets. We see that different GEOs prefer different games, and we’re happy to have such a wide assortment including games of 4 subsegments of the instant win. Onlyplay receives requests on games content from regulated European markets and we plan to enter them after UK and MGA areas. We pay special attention to the Asian market and currently having several negotiations with the biggest Asian platforms. And research the interests of their players to come up with solutions making the interest in Asia.
Q8.: What will come next?
More games, more features, more only-play solutions, of course! :)
Q9.: Is there anything you would like to add?
Yes. Our core team were based in Kyiv and like many other businesses we support Ukrainians directing part of our income to humanitarian and medical aid to civilians affected by Russian aggression and military crimes. We thank every organisation and person supporting our nation in this insane situation directly or through being our partner.